Established in 2012 by Marie Kipre, Totally Ethnik was launched as a luxurious lifestyle fashion brand for the confident woman who exude ethnic beauty in all spheres. The brand’s premiere collection, Birds of A Paradise in 2013, depicted a collection that was rich, colourful and unique, and consequent collections that speaks the brand’s language through unique approach in design and fit. With a focus on feminity, the spring 2015 collection – Feline plays on feminine shapes that are  colourful and sexy. Marie believes that fashion is like a beautiful universe, her ambition is to make of Totally Ethnik a well-known and established fashion brand that cuts beyond the boundaries of Africa. Totally Ethnik is a reference for exquisite, quality, luxurious and elegant clothes which captures the minds of everyone in Africa and then the rest of the world.