B|E collection is dedicated to the woman who is motivated to be everything she can be. The growing brand, which blossomed through the first collection is envisioned by Designer Alima Bello. Inspiration is taken from her experiences to create a collection to motivate young women to become everything they can be, and for any woman no matter her career or lifestyle, can express herself and style with pieces from Bello Edu collection hence, “Become Everything” (B|E). Bello Edu’s recent collection signs on five female icons brand ambassadors from different walks of life in a campaign that represents the brand values and the Bello|Edu woman.